Jim Beattie, entrepreneur and President of ATI Performance Products, began his career in auto mechanics in 1953 in Pennsylvania as an apprentice to a mechanic. This initial position was to spark a strain of enthusiasm that would catapult his interest in the field to such an extent that, today, he is known as the leading expert on torque converters in the country.
In 1974, Beattie decided to liven things up a bit in the nitro fuel funny car circuit by building the AA fuel funny car know as the "ATI Black Magic." The racer was completed in Gainesville, Florida at the Gatornationals when the rear-end gear was set. The car qualified an astounding seventh in its first trip down the dragway and had the lowest ET of the event. The Black Magic continued to wage war with the nation's top funny cars throughout its first season by taking first at the World Championship Points Meet in Maple Grove, PA, and winning the NHRA Summernationals at Englishtown, NJ. Winning best appearing car and crew by both NHRA and IHRA showed them that beauty isn't always skin deep.
All of this was accomplished in Jim's spare time, while he built a reputation as a leader in the field of automatic transmissions and dampers. In response to the lack of quality built stock converters, Jim designed a line of torque converter rebuilding equipment which is sold throughout the world today.
ATI is a solid company that thrives with global sales
and a reputation for quality unparalleled in the industry. Indeed, the
ATI Super Damper can be found on every ASA car, and virtually every Winston
Cup and Busch car.